Want a smart way to beef up your resume and gain some experience in the marketing field? Taking on freelance marketing jobs is the right approach! In doing so, you’ll work with real clients and learn new skills while building your portfolio.
The great thing is that you can often find freelance marketing jobs online to build your working experience quickly and easily. Then you can work from the comfort of your own home!
Here’s how to get started with freelance marketing jobs and some of the best places to find them.
Using Freelance Marketing Jobs To Build Your Experience
1. What are freelance marketing jobs and what do they entail?
Freelance marketing jobs are marketing jobs that you do on a contract or referral basis. This means that you’re not working for a specific company as an employee, but rather you’re working for yourself and taking on different marketing projects from various clients.
Generally speaking, your task as a freelance marketer will be to help promote and sell a product or service. This can entail anything from designing marketing materials like flyers or brochures to running online ads and social media campaigns.
2. How can you find freelancing jobs?
There are a few different ways that you can find freelance marketing jobs.
First, you can check job boards and classifieds websites. This is a great way to find one-off projects or short-term work. Check out websites such as Upwork, Freelancer, or even Craigslist in the jobs/marketing section.
Another option is to contact companies directly and inquire about taking on some freelance marketing work. This is a great way to find long-term projects. This is a bit more work than simply checking job boards, but it’s often worth the effort as you aren’t competing with as many other freelancers since you’re the only one applying.
To reach these companies, I would compile a list of ones based in my state. Then I would use tools such as Find That Lead to discover the email addresses of people in those companies.
And lastly, you can use social media to find clients. LinkedIn is a great platform to use for this, as you can search for companies that are in need of marketing help and then reach out to them directly.
3. What are the benefits of doing freelance marketing jobs?
You might wonder why you should bother with freelance marketing jobs in the first place. After all, they’re not full-time positions with benefits and a regular paycheck. However, there are actually quite a few benefits to be had from taking on freelance marketing jobs.
Just to name a few:
- Gain plenty of experience quickly. Since you’re not tied down to one company, you can take on as many or as few projects as you want. This means that you can gain a lot of experience in a short amount of time, which is great for beefing up your resume.
- Work from home. One of the best things about freelance marketing jobs is you can often do them from the comfort of your own home. This is great if you don’t want to commute or have other commitments.
- Choose your own hours. Another great thing about freelance marketing jobs is you can often choose your own hours. This means you can work around your other commitments, such as school or your day job.
4. How to use freelance marketing gigs to gain experience in the field?
When I chose to work in marketing, I decided to create a blog and learn how to do SEO and social media marketing. I was then able to get my blog to rank number one for certain keywords, which led to more traffic and more attention.
Then, I used this experience to start taking on small consulting gigs and booking speaking engagements within my local business community. These experiences not only helped to pad my resume but also gave me the confidence I needed to apply for and land a job in the marketing field. I ended up getting a job at a software company, even though I didn’t have the prerequisite Bachelor’s degree the job posting said was required. My diverse range of marketing experience is what helped me to stand out from the other candidates and land the job.
You can use your freelance marketing gigs in a similar way. Use your projects as a way to experiment with different marketing strategies and to build up your portfolio. The more experience you have, the easier it will be to find full-time work in the field later on.
Freelance marketing jobs can be a great way to gain experience in the field, especially if you’re just starting out. Use job boards, social media, and LinkedIn to find clients, and don’t be afraid to reach out to companies directly. The more experience you have, the easier it will be to find full-time work later on. So get out there and start freelancing!
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